As a salesman, it is our main job to make proper recommendation. About recommendation, every sales knows to do that. However, can you really catch customers’ eyes and arouse their interest? It is very important so I’m going to share you with my views about it.
Whatever the product is, remember that customers may not know about it.
Sometimes when we sell one kind of product for so long, we are very familiar with it. So we will wrongly think that customers also know it well so we only need to introduce products’ basic function. Such kind of thoughts are wrong, totally wrong because not all customers are professional. When coming across the newcomer, you may confuse them with such behaviour. Some of you may think that if they don’t know, they will ask. But shouldn’t it be better to tell customers what they want to know in advance? Therefore, when customers have the intention, we should introduce in detail like they don’t know about this product at all. If you still think it is better to introduce product functions according to brief introduction, you are pathetic.
Have customers know about the extra value of products.
After we perfectly introduce products’ basic function to customers, we should know how to let customers choose us because market is large and there are lots of similar products mode. We should have them know our products’ uniqueness. That is to say, we possess what others have and we possess what others don’t. How to do that? At the same time when we make customers know about products’ use, we can have them behold the value behind the products such as different appearance and texture. It can perfectly make them feel our products are unique. It can arouse their interest and deepen the impression.
Use images or video to beautify the products.
About this, I think some of you may say that you have seen this from promotional emails but it didn’t work ideally because it didn’t attract customers well. Perhaps you have noticed that I have released an article about videos. Yes, it is a wonderful method. We always say that it’s better to have him look than to explain. Videos or images can make customers better intuitively know about our products. It can not only deepen their interest, but also can better attract attention than words do.
For example, your product is electric cooker. Everyone says that it is understandable. It can cook rice and soup. If that is your only introduction, you are too low. Well, you may tell customers that it can cook soup and soy egg. However, they are still words so customers can’t imagine. But what if we make yoghurt with it and make a video? Or a video about making a cake tomorrow? Then…
You can show that your electric cooker is multifunctional through videos. What’s more, it can better emphasize the key point to use videos and images than to use words and the premise is that you have customers’ contacts. We can add images to emails. Launch videos through QQ, WHATSAPP and Wechat. It will be better to use words, images and videos because it may impress customers.
I believe it will be effective if you can do what I say. Meanwhile, I remind you that even they are your regular customers, they may not know about the function of every product. But if customers can know about other functions they don’t know through your video, they will be more confident in our products to promote long-term cooperation. Now information technology is very advanced so we should make good use of these platforms. The one who catch customers’ eyes will be more likely to succeed. Cheer up!